Stewart Marketing Group Promotes You!

  Are you tracking ROI (Return on investment) or ROO (Return on Opportunity) on your promotional product campaigns? It isn't as difficult as it sounds. When your goal is something straightforward—like increasing sales or capturing new leads—calculating ROI is simple. Just use the basic formula:  (Sales Growth – Total Marketing Cost) / Total Marketing Cost = ROI.  This gives you a clear percentage that shows how much return you’re getting for every dollar spent. Tracking direct sales or sign-ups using promo codes, special URLs, or unique offers makes it easy to tie results back to your campaign. But what if your aim is more about building brand visibility, which isn’t as easy to measure in dollars and cents? In these cases, focus on metrics like social media engagement, website traffic, search trends, media mentions, and even survey responses.  The key is to set clear, measurable goals up front—like gaining a certain number of followers or media hits—a...

  "The gap between what's expected and what you deliver is where the magic happens, in business and in life." – Jay Baer If you want to stay up-to-date with us, follow our Blog.

  After 10 successful years in branded merchandising and packaging, Michael made the move to the West Coast in 2006 and opened Stewart Marketing Group, LLC .  He now has over 19 years’ experience helping customers build bridges to new markets and create positive energy around their brand with clients and employees.  He has built a reputation for being a trusted and knowledgeable business partner by offering expert guidance to customers that seek ways to promote their brand while managing the delicate balance of quality and cost and he has been recognized for his gifts of time and talent to new business entrepreneurs without thought to financial return. Michael's philosophy is "We focus on the client, not the sale". His first goal is to understand his client's objectives, brand, and budget so that every marketing campaign meets the needs of the client and "Wows" their audience.  Most influential book: The Greatest Salesman In The World by Og Mandin...

  How can a business get more out of their marketing dollars? Consider one of the advantages of adding promotional products to your marketing campaigns. While digital marketing can and should be part of your strategy, your digital ad is viewed and forgotten in a matter of seconds.  On the other hand, promotional products create a physical connection with your prospects, customers, or employees. They are a tangible reminder of your company every time your prospect uses them and over 75% of Adults will keep a promotional product for a year or more. Don't forget to track your promotional product ROI. Plan, Execute, Measure, Refine your marketing strategies for the biggest "bang for your buck". Contact us at sales@stewartmarketinggroup.com if you would like help with that!