Stewart Marketing Group Promotes You!

  Transforming Promotional Products into Agents of Change When I was a line of business leader in the corporate world, our marketing departments brilliantly standardized our brand across the organization and educated employees, like me, on how to keep the brand consistent. Most, if not all, of our promotional product were made available through our trained marketing professionals. So, when we went to a conference or an event to promote our company, we (the sales division) chose the SWAG we would use to promote our company from what the marketing department had on hand and based on what seemed most appealing for our prospects and customers. We engaged prospects at the events and rewarded their willingness to connect with the SWAG we selected. This was an effective and common approach to promotional product giveaways at that time. But in today's values-driven marketplace, organizations can elevate their approach by using branded merchandise to issue a call to having an...

  Are you tracking ROI (Return on investment) or ROO (Return on Opportunity) on your promotional product campaigns? It isn't as difficult as it sounds. When your goal is something straightforward—like increasing sales or capturing new leads—calculating ROI is simple. Just use the basic formula:  (Sales Growth – Total Marketing Cost) / Total Marketing Cost = ROI.  This gives you a clear percentage that shows how much return you’re getting for every dollar spent. Tracking direct sales or sign-ups using promo codes, special URLs, or unique offers makes it easy to tie results back to your campaign. But what if your aim is more about building brand visibility, which isn’t as easy to measure in dollars and cents? In these cases, focus on metrics like social media engagement, website traffic, search trends, media mentions, and even survey responses.  The key is to set clear, measurable goals up front—like gaining a certain number of followers or media hits—a...

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  How can a business get more out of their marketing dollars? Consider one of the advantages of adding promotional products to your marketing campaigns. While digital marketing can and should be part of your strategy, your digital ad is viewed and forgotten in a matter of seconds.  On the other hand, promotional products create a physical connection with your prospects, customers, or employees. They are a tangible reminder of your company every time your prospect uses them and over 75% of Adults will keep a promotional product for a year or more. Don't forget to track your promotional product ROI. Plan, Execute, Measure, Refine your marketing strategies for the biggest "bang for your buck". Contact us at sales@stewartmarketinggroup.com if you would like help with that!  

  Stewart Marketing Group is proudly offering promotional apparel featuring Aware™, a revolutionary traceability platform that begins right at the origin of your clothing's fiber . A unique tracer is embedded into the material, ensuring its authenticity. But it doesn't stop there. All the information is stored securely on a public blockchain , making it tamper-proof. So, when you see the Aware™ Virtual ID, you can trust that it reflects the true journey of your product, from its source to your hands. No more greenwashing , just transparent, reliable data.