Stewart Marketing Group Promotes You!

  Transforming Promotional Products into Agents of Change When I was a line of business leader in the corporate world, our marketing departments brilliantly standardized our brand across the organization and educated employees, like me, on how to keep the brand consistent. Most, if not all, of our promotional product were made available through our trained marketing professionals. So, when we went to a conference or an event to promote our company, we (the sales division) chose the SWAG we would use to promote our company from what the marketing department had on hand and based on what seemed most appealing for our prospects and customers. We engaged prospects at the events and rewarded their willingness to connect with the SWAG we selected. This was an effective and common approach to promotional product giveaways at that time. But in today's values-driven marketplace, organizations can elevate their approach by using branded merchandise to issue a call to having an...

  Are you tracking ROI (Return on investment) or ROO (Return on Opportunity) on your promotional product campaigns? It isn't as difficult as it sounds. When your goal is something straightforward—like increasing sales or capturing new leads—calculating ROI is simple. Just use the basic formula:  (Sales Growth – Total Marketing Cost) / Total Marketing Cost = ROI.  This gives you a clear percentage that shows how much return you’re getting for every dollar spent. Tracking direct sales or sign-ups using promo codes, special URLs, or unique offers makes it easy to tie results back to your campaign. But what if your aim is more about building brand visibility, which isn’t as easy to measure in dollars and cents? In these cases, focus on metrics like social media engagement, website traffic, search trends, media mentions, and even survey responses.  The key is to set clear, measurable goals up front—like gaining a certain number of followers or media hits—a...