Stretching Your Marketing Dollars With Partnerships

-


Is the current economy putting the squeeze on your marketing dollars? Partnering with complementary organizations can be transformative! By joining forces with shared marketing partners, you can extend your reach, reduce costs, and deliver greater value to your audience. 

Consider the value of a local non-profit joining hands with a community health clinic. Together, they create a direct mail campaign that not only raises awareness about vital health services but also promotes an upcoming charity event related to those services. 

Or picture a restaurant start-up teaming up with a local theatre. Their joint campaign can offer special dinner-and-show packages to local residents, enticing them to enjoy an evening out with exclusive discounts. 

Strategic partnering can add lasting value:

  • Broader Audience Reach: Tap into each partner's network, giving your brand exposure to new communities eager to connect with your offering.
  • Reduce Costs: Share co-branded merchandise or create complementary individually branded product kits - split the printing and postage expenses on direct mail, making high quality campaigns more affordable for everyone involved.
  • Enhanced Value Proposition: Deliver bundled offers or unique opportunities that are more compelling than solo promotions.
  • Stronger Community Presence: Demonstrate your commitment to local collaboration and build goodwill across neighborhoods.
If you haven't explored shared marketing partners as a part of your strategy, now's the perfect time to start building those connections. Together, you can create campaigns that make a bigger impact-amplifying your reach and your results!

We have helped several businesses do this successfully. If you have tried it, please share what you have done in the past and how successful it was. 


#SMGPromotesYou #DirectMail #MarketingStrategy #BusinessPartnerships #CommunitySuccess


Comments

Post a Comment

We'd love to hear how this blog helped you!

Popular posts from this blog

Meet our Operations & Sustainability Manager - Liz Stewart

-
Image
  Besides a low tolerance for missing a sunrise, what gets me out of bed every morning is a desire to help businesses achieve their growth goals while ensuring their marketing is in line with their brand and values. I bring my creativity, and passion for learning, to the role of Sustainability Manager; and I leverage many years of refining service offerings and vendor management to Stewart Marketing Group's Governance. Through a patchwork of seemingly disconnected experiences, careers, and roles that shaped who I am, not the least of which was becoming a grandmother, I embraced the responsibility to ensure that the footprints we leave in this life promote the health of the planet and the ethical treatment of others. At Stewart Marketing Group, I bring the “G” to our ESG goals (Environment, Social Equity, Governance) by increasing and then sharing my knowledge of sustainable sourcing , social and environmental challenges and innovative solutions to those challenges. If you’re fir...
Read more

Our Founder

-
Image
  After 10 successful years in branded merchandising and packaging, Michael made the move to the West Coast in 2006 and opened Stewart Marketing Group, LLC .  He now has over 19 years’ experience helping customers build bridges to new markets and create positive energy around their brand with clients and employees.  He has built a reputation for being a trusted and knowledgeable business partner by offering expert guidance to customers that seek ways to promote their brand while managing the delicate balance of quality and cost and he has been recognized for his gifts of time and talent to new business entrepreneurs without thought to financial return. Michael's philosophy is "We focus on the client, not the sale". His first goal is to understand his client's objectives, brand, and budget so that every marketing campaign meets the needs of the client and "Wows" their audience.  Most influential book: The Greatest Salesman In The World by Og Mandin...
Read more