Gratitude: The Core Value Every Company Needs
Early in my leadership career, I made a common mistake: I assumed my best employees knew how much I appreciated them. They were high performers—dedicated, dependable, and always going the extra mile. I thought my gratitude was obvious. It wasn’t. Over time, I learned that appreciation left unspoken often goes unheard. People don’t just want to know they’re valued—they need to feel it. That realization changed everything about how I lead, communicate, and celebrate others. Gratitude, I’ve come to believe, isn’t just a personal virtue—it’s an organizational superpower. When companies intentionally weave gratitude into their culture, everything shifts. Engagement rises. Innovation follows. Teams grow more connected and resilient because people feel seen and valued. Gratitude also strengthens relationships with customers and members. In industries built on trust—like credit unions, nonprofits, and community-driven businesses—it reminds us that service is both a responsibility and a p...