Inspire Impact, Not Just Action

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Transforming Promotional Products into Agents of Change
When I was a line of business leader in the corporate world, our marketing departments brilliantly standardized our brand across the organization and educated employees, like me, on how to keep the brand consistent. Most, if not all, of our promotional product were made available through our trained marketing professionals. So, when we went to a conference or an event to promote our company, we (the sales division) chose the SWAG we would use to promote our company from what the marketing department had on hand and based on what seemed most appealing for our prospects and customers. We engaged prospects at the events and rewarded their willingness to connect with the SWAG we selected. This was an effective and common approach to promotional product giveaways at that time.

But in today's values-driven marketplace, organizations can elevate their approach by using branded merchandise to issue a call to having an impact, inspiring people not just to act, but to make a difference.

A traditional call to action prompts a simple, often transactional response: "Sign up now," "Buy today," or "Share this post." A call to impact, however, invites the audience to participate in something meaningful. A call to impact can also energize a sales force and gives a well-deserved feeling of contributing something important to the community.

Branded merchandise is more than a marketing tool—it can be a catalyst for positive change. By shifting from a call to action to a call to impact, organizations can inspire deeper engagement and create lasting value for both their brand and their communities.

At Stewart Marketing Group, LLC, we help customers build bridges to new markets by guiding you to promotional products that inspire employees, prospects, and customers to want to share your company’s vision with others. Email us at sales@stewartmarketinggroup.com and use “Brainstorming Booster” as your subject line. We will send you a free "Innovation Inspiration Guide" to help generate ideas you can use to transition from calls to action to invitations to impact.

sales@stewartmarketinggroup.com

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